The 8 Best AI Visibility Tools to Win in 2025

Your brand is showing up in AI answers right now. The question is: do you know what those answers say about you?

ChatGPT, Perplexity, Gemini, and AI Overviews are citing sources and shaping buying decisions before users ever reach a search result. If your brand isn’t part of those answers, you’re invisible in the fastest-growing discovery channel: AI Search.

This isn’t SEO anymore. Rankings won’t tell you if ChatGPT just recommended your competitor over you. Traffic data won’t reveal that your brand is mentioned 40% less often than it was last month across generative engines.

That’s the AI visibility gap. And the only way to close it is by tracking what AI engines actually say about your brand, monitoring where you show up (or don’t), and optimizing the content that earns citations.

The brands winning in AI search aren’t guessing. They’re using AI visibility tools to track mentions, analyze sentiment, benchmark against competitors, and optimize fast.

What Are AI Visibility Tools?

AI visibility tools track how often, where, and how generative AI engines mention or cite your brand.

Where Google Analytics shows you traffic from organic search, AI visibility tools monitor AI-generated answers across platforms, identify when your brand gets mentioned or cited, and reveal how you stack up against competitors. These tools track metrics like: 

• Brand mentions: How often AI engines name your brand in responses.
• AI citations: When AI engines link to or attribute content directly to your pages.
• Share of AI voice: Your visibility compared to competitors across the same prompts.
• Sentiment: Whether AI describes your brand positively, neutrally, or negatively.
• Prompt coverage: Which user queries trigger answers that include your brand.

The goal is understanding where you’re winning (or losing) visibility in AI search. If you’re not tracking AI visibility, you’re optimizing blind while your competitors build authority in the AI answers.

Want the full breakdown of how AI decides who gets visibility? Read our guide on AI Visibility.

Top 8 AI Visibility Tools to Try in 2025

1. Writesonic

Best for: Enterprises that want to understand their AI visibility and actually improve it, not just monitor it.

Pricing: Free trial available. Paid plans start around $199/month, with advanced features on higher tiers.

If there’s one platform in this space that genuinely understands how AI engines interpret the web, it’s Writesonic. 😉

It’s built around a truth most teams don’t want to confront: AI engines aren’t ranking pages, they’re reconstructing narratives.

Writesonic is an AI visibility tool built for enterprises that helps you track visibility across AI search engines like ChatGPT, Gemini, Perplexity, Claude and Google’s AI Overviews.

It tracks when you’re cited, which prompts trigger you, what sources models use, and how often you lose the answer to a competitor. Where most tools give you a “visibility score,” Writesonic goes one step further: it tells you why that score looks the way it does and what to do next.

Key Features

AI Visibility Dashboard

Instead of telling “you rank #5,” the Writesonic dashboard shows you how often AI models mention you, where they mention you, and in what context.

The dashboard pulls everything into one view:

• Overall AI visibility (how often you’re mentioned across tracked prompts)
• Share of voice vs competitors
• Sentiment and trend lines over time
• Engine-level performance (ChatGPT vs AI Overviews vs Claude, etc.)

You don’t just see “you’re at 12% visibility.” You see where that visibility comes from, which categories you own, and which ones you’ve quietly lost.

Citations Analysis

The Citations view breaks down which domains AI engines rely on when they answer questions in your niche.

You can see:

• When your site is used as a source
• Which specific URLs get reused
• How your website pages perform when cited as a source
• Citation opportunities (which competitor domains dominate the answers you thought you owned, becoming a prime target for outreach and brand visibility)

This is where the illusion that “we’re doing fine in search” often collapses. Writesonic makes that gap visible.

Prompt Explorer

Prompt Explorer shows the exact questions AI engines associate with your competitors, and the ones where you’re left out entirely.

The Prompt Explorer shows:

• The actual prompts people use in ChatGPT, Perplexity, Gemini, etc. (AI Search Volume)
• Usage trends over time, helping you see if the prompt is growing or dying.
• Geographic breakdowns showing where the prompt is active.
• Which brands are already cited by AI for that prompt, so you know the competition. 

This is where strategy gets concrete. You see it, per prompt, per engine, per region.

AI Traffic Analytics

Most analytics tools treat AI crawlers as invisible. Writesonic’s AI Traffic Analytics corrects that blind spot. The system captures server-side data from bots like ChatGPT, Gemini, Claude, Perplexity and more, showing you:

• How often AI bots crawl your site, pick up your content, or attempt to access it. 
• Real-user clicks arriving from AI-generated answers that cite you.
• The ratio of human visits to bot visits
• Percentage of bot requests that failed (404, 403, 500)
• Platform and page-level breakdowns, region dashboards, and funnel visualizations showing which AI service is driving the crawl or citations and how users follow through.

When an AI engine mentions your brand, but its bot never visits your key pages or visits them, then errors, that’s an invisible leak in your visibility funnel. AI Traffic Analytics lets you fix that.

Action Center

Visibility data is one thing. Fixing it is another. Writesonic’s Action Center bridges the gap. It surfaces “actionables,” prioritized tasks your team can execute based on real prompt-engine gaps and citation patterns.

You’ll get:

• A ranked list of high-impact tasks (e.g., “Refresh content for prompt X”, “Improve entity signals on topic Y”).
• Contextual recommendations, i.e., why this task matters for AI citations, which URLs it affects, and what the ideal outcome looks like.
• Workflow-ready items: assignable tasks, taggable URLs, and progress/status tracking built into the dashboard.

Tracking AI visibility is useful. Improving it is where the win comes.

Why not give Writesonic a try and see the difference?

2. Scrunch AI

Best for: Enterprise brands that need comprehensive AI visibility monitoring across multiple platforms and regions.

Pricing: The Starter plan starts at around US $300 per month. Growth tiers and custom enterprise options scale up from there.

Scrunch AI is built for the reality that your next website visitor might be a machine. Its platform tracks how your brand appears across answers generated by models like ChatGPT, Perplexity, Gemini and Google’s AI Overviews, and offers a unique infrastructure layer to optimize how you’re seen.

At its core, Scrunch has two sides:

On one side, it behaves like a classic AI visibility platform: tracking citations, share of voice, sentiment, and misinformation across models like ChatGPT, Gemini, Perplexity and others. 

On the other hand, it’s making a much bigger bet with its Agent Experience Platform (AXP). AXP creates a parallel, compressed, structured version of your site that is served only to AI agents.

Key Features

• AI Visibility Tracking: Monitors how often your brand appears in AI-generated answers across ChatGPT, Gemini, Claude, Perplexity and more.
• Share of Voice & Competitor Insights: Shows which brands dominate key prompts and where you’re losing ground.
• Agent & Bot Analytics: Reveals which AI agents crawl your site, what they fetch, and how reliably they access your content.
• Journey Mapping: Visualizes the AI-first customer journey, the prompts users ask and the answers they see before reaching you.
• Agent Experience Platform (AXP): Creates a parallel, machine-friendly version of your website specifically for AI agents, without altering the human UX.

Pros and Cons

Also, as per user reviews, there’s a high learning curve, so be prepared for it if you sign up for Scrunch AI.

3. Profound

Best for: Enterprise teams that want deep, multi-engine AI visibility data and are willing to invest in a heavy, analytics-first platform.

Pricing: Tiered plans start at US $99/month (ChatGPT only, 50 prompts) and scale up for broader engine coverage.

Profound is built for brands that care about how often they’re mentioned across ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot, Claude, Grok, Meta AI, DeepSeek and more.

Key Features

• Answer Engine Insights: Quantifies your brand’s presence in AI answers: number of mentions, share of voice, comparative ranking across brands and engines.
• Prompt Volumes: Estimates AI search demand; what people actually ask ChatGPT, Perplexity, etc., and which topics are gaining momentum.
• Agent Analytics: Tracks AI-bot crawl behavior, i.e., when bots visit, what they read, whether your pages error out, and how that affects your chances of being cited.
• Workflows & Content Action: Profound has “Actions”content-brief generation, workflow templates, publishing pipelines anchored in AI visibility opportunities. 
• Conversation Explorer: See how topics and brands are actually discussed in AI responses: which prompts, what phrasing, what context, giving you a window into the model-level narrative around your category.

Pros and Cons

But if you’re a lean team just starting, you may find it powerful but heavyweight. In the race to be visible in answer engines, Profound is built for scale, not simplicity.

4. Peec AI

Best for: ​​Content and marketing teams who want to see how often they’re cited in AI-generated answers, without committing to enterprise-scale workflows.

Pricing: Starter tiers begin at around €89/month for tracking basic prompts. Higher-volume or enterprise plans move up from ~€199/month and beyond.

Peec AI is built purely for AI-search visibility that focuses on where your brand appears in AI-generated answers, not just where it ranks. It supports platforms like ChatGPT, Perplexity, Claude and Gemini, running prompt-based monitoring every day.

In short: if you want to ask, “Is my brand showing up when AI answers questions in my category?” Peec gives you that answer.

Key Features

• Brand Visibility Tracking: Peec shows what percentage of tracked prompts mention your brand, across engines and regions. It’s a quantitative read-out: your visibility score.
• Prompt Insights: You get visibility into which prompts trigger mentions of your brand and which don’t. This helps you see where you’re missing the conversation. 
• Source & Citation Analysis: Peec identifies which domains and URLs are being cited by AI engines in your niche. Useful for reverse-engineering who models trust. 
• Multi-Engine & Multi-Region Coverage: Supports multiple LLMs and regions, which is particularly helpful if your brand competes globally or operates in multiple markets.

Pros and Cons

5. AthenaHQ

Best for: Mid-to-large teams that need enterprise-grade AI visibility tracking across multiple engines.

Pricing: Plans starting from around $295/month for entry plans; higher tiers and enterprise options scale significantly.

AthenaHQ is another AI visibility tool that helps to track your presence across ChatGPT, Claude, Gemini, Perplexity and other AI engines. The platform helps brands track mentions, analyze sources, improve their “citability” in generative answers, and take action across prompt-based discovery.

Key Features

• Prompt & Answer Monitoring: Tracks which prompts your brand appears in, how often you’re cited in AI-generated answers, and where you’re missing.
• Source Intelligence: Identifies which domains and pages AI models use when constructing answers in your category, giving you insight into who’s seen as authoritative.
• Action Center/Workflows: Moves you from tracking to acting: content optimization, structural readiness, SEO + GEO alignment tasks recommended by the platform.
• Multi-Engine & Global Coverage: Supports major generative-search engines and multiple regions, making it viable for global brands.

Pros and Cons

6. Otterly.AI

Best for: Mid-sized brands, content teams or agencies that want to track how they appear in AI-generated answers across platforms.

Pricing: Offers a free trial. Entry-level plans begin around US$29/month.

Next is Otterly.AI, another AI visibility tool that tracks how often your brand appears in answers generated by ChatGPT, Perplexity, Gemini, Copilot and Google’s AI Overviews, then shows which competitors AI engines prefer instead. It’s not an enterprise-level tool, but it does give smaller teams a practical path from “we’re invisible” to “we know why.”

Key Features

• Multi-Engine Monitoring: Tracks your brand’s appearances across major AI search platforms; ChatGPT, Perplexity, Google AI Overviews, Gemini and Microsoft Copilot.
• Prompt & Keyword Research: Converts keywords or brand names into real prompts that users ask AI, helping you build a monitoring list of questions that matter.
• Search Prompt Monitoring: Runs your tracked prompts weekly (in some cases daily) and records which brands or domain citations appear in AI answers, letting you benchmark when you’re cited, and when you’re not.
• Brand Reports & Citation Tracking: Provides dedicated brand dashboards: mention frequency, brand visibility index, URLs cited by AI models, competitor shares of voice.
• GEO Audit (On-Page Review): Analyzes 25+ on-page and structural factors that could be preventing your content from being cited by AI engines. Helps you find technical and content gaps.

Pros and Cons

7. xFunnel AI

Best for: Organizations that want to treat AI-driven discovery as a conversion channel and are ready to blend visibility tracking with experimentation and content optimization.

Pricing: XFunnel does not publish detailed pricing tiers publicly. The website describes it as “custom” based on brand size and goals. Free trial/demo is available.

XFunnel AI calls itself a platform built for the era of AI answer engines, monitoring how brands appear when users ask generative tools like ChatGPT, Perplexity, Gemini and Claude.

What sets XFunnel apart: it’s not just about whether you appear in AI answers; it’s about turning that visibility into conversion outcomes. It offers built-in experimentation capabilities, playbooks for AI-search optimization, and dedicated analyst support to help brands act.

Key Features

• Visibility & Share-of-Voice Tracking: Monitor how often and where your brand appears in AI-generated answers across major answer engines, plus segmentation by region/persona.
• Citation & Source Analysis: Shows which answers or sources AI models cite when discussing your space, and where you’re missing or mis-attributing.
• Optimization Playbooks & Experimentation Framework: Offers structured content experiments aimed at improving visibility (with claimed +20 % to +40 % improvement ranges) and dedicated analyst support.

Pros and Cons

8. Rankscale AI

Best for: Agencies and brands that want highly granular visibility into how their site appears across multiple AI answer engines.

Pricing: The paid plan starts at $20/month.

Rankscale AI positions itself as a Generative Engine Optimization (GEO) platform that moves beyond traditional SEO to track how brands show up when AI systems answer questions. It monitors visibility across AI engines such as ChatGPT, Google Gemini (via AI Overviews), Perplexity, Claude and others.

Rankscale emphasizes prompt-level tracking, citation and source analysis, and frequent updates, meaning you can see not just if you’re visible, but where, how, and why.

Key Features

• Visibility Score & Prompt Tracking: Tracks your brand across tracked prompts and engines, giving you a score for visibility in AI answer surfaces.
• Citation & Source Analysis: Identifies which URLs or domains AI engines rely on when generating answers in your niche, so you can understand the “trusted sources” competing with you.
• Competitor Benchmarking: Lets you compare your brand’s visibility and share of voice with competitors across AI-answer engines.
• Audit & Readiness Checks: Includes audits of your site’s AI-search readiness (structure, source presence, prompt alignment) so you can improve your chances of being cited.

Pros and Cons

AI Visibility Is the New Competitive Edge

Search hasn’t disappeared; it’s ascending. Before anyone clicks a link, an AI model has already selected whose content, whose brand, whose authority gets cited first. That makes AI visibility less of a metric and more of a moat.

Among the tools we covered, Writesonic stands out because it doesn’t just show you if you’re visible; it shows you why, where, and how to be more visible. The tool captures prompt behavior, citation sources, and crawler activity, and then translates that into a roadmap you can act on.

The real winners in 2025 won’t be the loudest voices. They’ll be the ones that show up in the answer box first, because their machine-readability is the highest, their content the most trusted, and their visibility the most consistent.

So don’t just start tracking. Start adjusting your content, your structure, your signals, so when AI answers, your brand doesn’t just show up. It stands out.

To see Writesonic in action, get in touch with our team.

Frequently Asked Questions (FAQs)

1. What exactly is an AI visibility tool?

AI visibility tools show you how often AI engines choose you when answering real user questions. They reveal whether ChatGPT, Gemini, Perplexity, Claude or Copilot cite your brand, reference your content, or pull from your pages when generating answers.

2. Do small teams really need AI visibility tools?

Yes, especially early on. Models form habits. Once an AI engine consistently cites certain brands in your category, that bias compounds. Measuring visibility now prevents you from becoming the brand AI never learns to mention.

3. Which tool should I start with?

If you want a full read on visibility and clear actions to fix gaps, Writesonic is the most complete starting point. Tools like Peec, Otterly or Rankscale are great if you just want lightweight monitoring first.

4. How is Writesonic different from other AI visibility tools?

Most tools stop at monitoring. Writesonic goes further; it tells you why models aren’t citing you and exactly what to fix. It’s visibility plus diagnostics plus action, not just a dashboard.

5. Does Writesonic track real AI traffic?

Yes. Writesonic’s AI Traffic Analytics shows which AI bots crawl your site, which pages they fetch, and when they fail. It’s the only clean way to tell whether models can actually read the content you expect them to cite.

Pragati Gupta

Content Marketer

Pragati Gupta is a Content Marketer @Writesonic, specializing in AI, SEO, and strategic B2B writing. Leveraging the power of Generative AI, she produces high-impact content that drives superior ROI.